You Matter Marathon Vision, Mission, & Beliefs

Vision Statement

We envision a world where individuals naturally and regularly affirm the significance/value of the “other.”

Mission Statement

The YMM is a global initiative that creates positive connections between individuals and within communities by inviting people to share You Matter cards.

Core Beliefs

We believe that the world would be a more peaceful and joyful place if every person knew they mattered.

We believe that the path to a more peaceful and joyful world begins with daily acts of connecting in positive and sincere ways that honor our common humanity.

We believe that one way to affirm our own significance is to regularly affirm the significance of others.

BHAG (Big Hairy Audacious Goal)

To share 25 million You Matter cards by the end of 2025.

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