Become a 2018 Corporate Sponsor

Almost Half a Million You Matter Cards Given Out To Date

To keep You Matter cards free,
please consider making a
small tax deductible donation.

No Running Required.

70,549 people from all 50 states and 64 countries
have participated in the You Matter Marathon™!

"Ours is not the task of fixing the entire world all at once, but of stretching out to mend the part of the world that is within our reach."

—Clarissa Pinkola Estes


The Goal Of the You Matter Marathon

We’re living in a world where people crave connection, yet feel more isolated than ever. Every one of us is here for a reason. We are all essential. We need, and are needed by, each other.


Especially now.

The goal of the You Matter Marathon is to create and enrich positive connections between people and within communities by sharing You Matter cards during November.

Our best estimates tell us we have shared almost half a million You Matter cards!

How the You Matter Marathon Came About

A colleague gave me a card saying You Matter on it. I was so touched that I immediately ordered a box of my own cards and began giving them out to family, friends and even strangers.

The impact has been magical.

Help us make even more magic.

(To hear the full story of how the magic turned into the You Matter Marathon, click on this 3-minute video.)


You Can Still Spread the You Matter Magic

Even though the 2017 You Matter Marathon is over, you can still join our community and obtain You Matter cards.

Complete the sign up box to the right. Then click on the “Submit” button to participate in the You Matter Marathon. Once you sign up you’ll receive:

  • Periodic updates on the 2018 You Matter Marathon.
  • Directions for ordering or printing your own You Matter cards.
  • An invitation to join our private You Matter Marathon Facebook page where you can connect with other You Matter Marathoners from around the globe, and receive additional videos and resources.

Sign Up For The You Matter Marathon

If you have extra YM cards from last year, and don’t need more, please email Cheryl at

We respect your privacy and do not tolerate spam and will never sell, rent, lease or give away your information (name, address, email, etc.) to any third party. Nor will we send you unsolicited email.

Please consider making a small donation to help us defray our postage costs.

You Matter Marathon Magic From Our Participants

The “You Matter” marathon has been a heart-warming experience for me as I have secretly and sometimes not so secretly delivered this powerful message. These two words have touched the lives of family members, custodians, educational support staff, and security personnel at my school and people who are currently navigating difficult circumstances in their lives.
Linda J.

I found this gift opened up people’s hearts even more, shown with their smiles, and emotions that could be described as close to tears. One friend of a recipient came to tell me, “You don’t know how much that means to him.” I now put them in library books, behind products on the grocery shelves, on bulletin boards. under things! I love the idea of people finding gifts and smiling, laughing, crying, etc.
Weslie Ann R.

In every case, each recipient of my card actually fought back tears. They all hugged and kissed me. It was a powerful reminder that doing the right thing, the loving thing, always works, somehow. They also, ALL, have said they’d put the card somewhere visible, to remind themselves that….they DO matter.
Kelley R.

Today I realized that I teach 22 children who really matter. I put a card on each desk (my second set) and I was surprised at how much that meant to my seven year olds. They made me You Matter notes on little pieces of paper and left them for me all day long. Many of them taped the cards on their desks. I felt so good seeing how the You Matter message made my students feel.?? One little girl told me that it made her feel happy all over.
Cindy G.

This is my experience so far: they are taken, and read. The facial expression changes. An expression of thanks is voiced. They are clutched to the heart. ‘I wish I had had one to give to…’ Or ‘this is what the world needs more of…’ Or ‘such a little thing but I love it so much.’

Melissa R.

You Matter Marathon Magic in Words and Pictures

You Matter Marathon is a project of the Urban Affairs Coalition, a 501c3 Non-Profit Charitable Organization. The official registration and financial information of the Urban Affairs Coalition may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, 1-800-732-0999. Registration does not imply endorsement.

© Copyright 2014-2018 You Matter Marathon

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